Want some confirmation that Apple could be about to release an iRadio streaming music service? Consider just how aggressive Spotify USA has become in recent weeks in terms of advertising spending.
Earlier this week, the streaming music service spent $400,000 to take over YouTube’s home page for a day. The advertisement was actually an 18-minute video about the band However, Spotify didn’t just drop the entire video at one time. Instead, users had to revisit YouTube throughout the day to experience the full documentary.
This was part of a new $10 million “For Music” advertising campaign, which included the in the history of the company.
Spotify
The streaming music space seems to be changing monthly. In addition to Apple, which is expected to launch their long-rumored this June, Google is also expected to join the fray in Add to this other services such as the and many others, and one can see why Spotify probably chose to spend some cash.
Here is Spotify’s
Spotify, which launched in the U.S. in 2011, is available on and through desktop and laptop applications.
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