Less than one month following the launch of T-Mobile’s iPhone handset on April 12, 2013, the “un-carrier” has announced that it has sold more than 500,000 handsets. The news appeared yesterday evening in the network’s first quarter earnings report, in which the carrier noted that it saw a 7 percent dip in revenue for the period ending March 31, compared with the previous year’s results.............................
“Our first quarter operating metrics and financial results are showing positive impact from the changes we began making in the fourth quarter. CEO John Legere said in a statement, adding that the company added T-Mobile branded customers for the first time since early 2009. “Things only get more exciting from here, having brought T-Mobile USA and MetroPCS together to create the wireless industry’s value leader and premier challenger.”
The carrier’s merger with MetroPCS was indeed finalized recently, though T-Mobile’s CEO has since announced that a MetroPCS iPhone handset isn’t an immediate concern. More recently, T-Mobile launched a new iPhone 5 ad, in which AT&T’s “overcrowded” 4G network is criticized, and viewers are told:
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.
While T-Mobile indeed suffered a year-to-year financial dip, its quarterly numbers nevertheless increased, and it’s indeed clear that the recent addition of the iPhone 5 will help the carrier gain momentum and increase profit in the second fiscal quarter.
We’ll keep you updated with further information on T-Mobile as we receive it.
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